Showing posts with label am radio. Show all posts
Showing posts with label am radio. Show all posts

Thursday, November 3, 2011

It's The Game - Not The Sports Station

The release of radio ratings for the mid-September to mid-October period provide reasons to re-visit the impact of sports radio stations around the country. These ratings come during the busiest time of the year in sports, with football, baseball, hockey, and (not quite) basketball all keeping the sports pages busy.

Several of the large market sports stations have recently done some lineup shuffling, whether to fend off competing sportstalk stations, add a fresh approach, or both. Over the past year, I have taken the point of view that sports station ratings are driven too much by the local teams or major sports happenings moreso than the personalities hosting the shows day after day.

With so much time spent talking about rumors, speculation, and predictions by the various hosts instead of increasing "hard sports news" reporting and having more quality guests, many of the sports stations continue to not make a significant impact with the local radio audience, local programming or not. For the most part, when local teams are making significant news or changes, it reflects positively on the local sports stations.

This is not good for the industry. It tells me that sports fans know these sportstalk stations are there, but choose to listen for a hot topic, and not the personalities.

Not everyone who reads and responds to me on this topic agrees, and that's fine. However, I'm seeing even less to support their arguments on this. Let's look at the latest radio ratings for a group of larger markets.

In New York City, WFAN is now #12 in the market in overall audience, and did increase .4 from the previous month. WEPN showed a 50% overall audience increase over the September ratings and has more than doubled its total audience since July, which is impressive. Yet, there were no significant program lineup changes during this time. Fans are not listening more to these stations because "such-and-such is now on in the afternoon". The audience increases for both stations came during the Yankees' run to the post-season with higher expectations and the start of the Giants' and Jets' seasons.

In Chicago, WSCR The Score 670 came in at #18 overall with another slight increase. Yet, rival WMVP ESPN 1000, while tied for #20 showed its strongest overall rating this year. This coincides with the Bears' season starting, as evidenced by WBBM 780 and 105.9, which airs the play-by-play, rising from a 5.4 to a 6.6 overall in just one month to finish #1 in the market.

I'm going to comment more (and separately) on Los Angeles sports radio later this month, since that market again failed to place either of its sports stations in the top 25 in overall audience.

San Francisco also brings the point home. As the Giants were fading from their chance to repeat a World Series championship and the 49ers brought low expectations (at the time), KNBR 680 lost about 20% of its overall audience from one month earlier and fell to #9 in the market. KTCT The Ticket did show a large increase in listeners, but shows a total audience less than 1/3 of KNBR.

In Dallas, KESN showed a 25% audience increase and finished #9 in the market, while KRLD-FM showed a similar increase while rising to #18 overall. KTCK The Ticket held steady. This while the Rangers were on their way to another World Series (decided after this ratings period) and the Cowboys' season was now in full swing.

Houston is another significant example of why it is the sports climate and not the stations themselves. The 3 "leading" sports radio stations showed increases for the October ratings just as Texans began a season with higher than usual expectations. Heck, KILT's audience increased enough to put a Houston sports station into the top 20 stations overall, even though they are at #19. (Other than Los Angeles, Houston's sports stations have shown perhaps the lowest major league market sports radio ratings over the past couple of years.)

Boston was a sports 'hot bed' during this time, with the severe Red Sox collapse at the same time as the start of the Patriots' season. WEEI/WMKK moved up over a full ratings point over the one month. Before I get the argument that the WMKK simulcast recently began and this would account for the increase, consider that WBZ-FM The Sports Hub ALSO rose more than one full rating point during the same time. Sports talk had been on FM in the Boston area. The late September local sports scene is what brought the fans to want to talk about it.

In Detroit, the Tigers' run to the post-season, the Lions best start in more than 40 years, the opening of the Red Wings season, and early success of Michigan and Michigan State football created a sports frenzy. WXYT-FM 97.1 The Ticket had a second straight record-setting ratings month, rose by .6 overall, and finished #1 in the market.

In Phoenix, the success of the Diamondbacks into the post-season brought KTAR-AM up to more than double the audience ratings it had for August.

In Columbus, WBNS-FM's overall ratings rose from a 5.5 a month earlier to a 6.7, an impressive increase, raising the station to #4 in the market. Why? You guessed it. The sportstalk station carries Ohio State football play-by-play.

One more large market to comment on. I'm sure I'll hear from a few of you who will argue that the WEEI to FM simulcast was a factor in the Boston sports radio increase. Perhaps you should also research the Philadelphia market. WIP killed off WYSP-FM's music format to simulcast sports radio, giving this long time sports leader an AM-FM presence for the first time. For October, WIP-AM dropped to #23 overall in the market, and has lost more than half of its audience since July. Yet, WPEN rose to #18 in the market, but showed nearly a full ratings point increase. This looks like the impact of Howard Eskin leaving WIP and many of his listeners trying out the competition - during the Phillies' post-season run and with the Eagles' season in full swing.

Here's hoping that sportstalk stations will strive for more than "Let's go to Joe on the north side who thinks that (name of team) needs a new linebacker" to try and attract more listeners.


Elsewhere, I'm glad that ESPN thought to televise the announcements of MLB's Gold Glove Award winners on Tuesday (11/1) night. With all of the time on the national, regional, and league/conference networks, there is room for shows surrounding award announcements, since many fans want to know exactly when these awards will be announced.

However, if ESPN or MLB Network is going to televise these awards (such as Silver Slugger, MVP, Cy Young, etc.), they need to do a better job of making it interesting or there won't be enough of an audience to make it worthwhile in the future.

"All" ESPN did for each position in both leagues was give the list of nominees, have a former player announce the winner, and THEN show highlights of that player's performance. Sorry, but that wasn't enough of a buildup to make it worth watching again.

Show us clips and information about each nominee, like the major movie and TV awards shows air a clip of each show or film in consideration. Instead, ESPN made it seem easier to go to another news source later that night or the next morning and see the list all at once.

Even an MVP or Cy Young Award telecast could be made interesting. They could include some clips and statistical comparisons of some players not even in the "top 10" in the voting to raise the "How could this guy not have been voted higher?" discussion. In this context, it enhances the winning of the award while adding more suspense. That would be a thousand times better than what seemed like it could have been a pre-recorded presentation.

Next Thursday (11/10) begins Thursday Night Football on NFL Network when the Raiders take on the Chargers. Once again, a new season means a new announcing team. This year Brad Nessler, known for his college football play-by-play over the years, will handle it for NFL Network, along with Notre Dame on NBC analyst Mike Mayock.

Although Nessler and Mayock each do a very good job and figure to be a good team, it seems odd that the NFL's own network would not go with an announcing team strongly associated with the NFL instead of college games.

NEW YORK: It wasn't announced until after our press time last week, but the Yankees broadcasts will indeed return to WCBS-AM for the 2012 season. The significance is that this is a one-year extension and not a multi-year deal. Sister station WFAN has the Mets broadcasts, and that contract is also up at the end of next season. One of the aspects the bears watching is how CBS Radio stations approach retaining or bidding for local play-by-play rights over the next few months. If CBS is looking at a lesser role for sports broadcasts, it could create a wild scene in NYC with both teams coming up. Or, CBS could be bidding against itself and others for both teams next summer.

The Yankees' radio team of John Sterling and Suzyn Waldman will return. How much or how little those two will actually talk to each other directly on the air remains to be seen - or heard.

While WEPN 1050 lacks for programming since there are no Knicks broadcasts during the NBA lockout, the station will carry Seton Hall basketball starting on Nov. 12th vs. St. Francis. The contract allows for the Seton Hall broadcasts to move to WABC 770 if and when there are Knicks conflicts during the coming season, as well as when there will be Rangers conflicts. (WEPN airs the Rangers games as well.)

WASHINGTON D.C.: Although the college basketball season is about to start, it took until the last minute for Georgetown University basketball to get a deal with WTEM 980. The ESPN station or WSPZ-AM 570 will air the Hoyas games again this season, with Rich Chvotkin going in to his 39th season as play-by-play voice.

DENVER: Nate Kreckman has moved into a co-host role from Noon to 3 PM on 102.3 The Ticket, teaming with Charles Johnson. Former Colorado QB Joel Klatt has left the station, with details sketchy as to what happened there.

ALLENTOWN PA: A Saturday morning mystery, radio style. This past Saturday (10/30), The Fox AM 1470 did not air the "Calling All Sports" Show with Keith Groller, although there was no official announcement. Later, Groller stated in his local newspaper column that the show was taken off the schedule "due to some transitions". The station is owned by a large national radio group which has been eliminating jobs around the country over the past two weeks, and this was a weekly locally produced show. So now the guess is it's no longer a mystery and the show won't be back.

Tuesday, November 3, 2009

Sports Media Update - November 3rd

Sorry, but I thought radio stations were supposed to report and comment on sports news and not manufacture it. Within just the past week we have had two more examples of this that somehow became national news.

Last week leading into the Brett Favre and the Vikings playing in Green Bay, Appleton WI radio station WAFL 105.7 created a "funeral" for Favre and gave it heavy airplay via the Rick & Lamb Morning Show. Complete with a mannequin of Favre and a hearse driven to a club for a "visitation" to "bring closure" to Favre's days as a member of the Packers. Part of what brought this story national was ESPN picking up on it.

In Tampa, WDAE has suspended "Sports Animal" host Dan Sileo after the Buccaneers complained about Sileo's on-air comments that the team was for sale, which the team says it is not. This resulted in the station issuing a retraction and suspending Sileo indefinitely (as of this writing) from his show.

In my opinion, the Favre "event" was not worthy of attention from a sports news organization. It was a radio station gimmick. It had nothing to do with Favre, the Vikings, or the Packers. It wasn't even any sort of protest or indication of sentiment from a large group of fans. It was a radio station gimmick - in Appleton, Wisconsin.

Sileo being suspended is not the main part of the Tampa Bucs story either. The story should be that team officials deny the team is for sale, and THEN give some details that the denial was issued because of speculation by a local radio station. Yet, sports fans around the country have now heard of Dan Sileo. Years from now people will forget that they heard of him because he did not check his facts before reporting a story.

I'm afraid that these are two more signs that sports "reporting" doesn't mean what it used to - and what it should. There are already too many rumors and possibilities reported within the context of sports news. Having radio stations create "stories" on top of this only makes it worth for us sports fans who thrive on "real" sports news.

On another note, with positive potential, maybe radio stations and networks are seeing my point from months ago about how sports could lead the way for HD Radio, if it isn't too late.

After the debut last month of a Pittsburgh Penguins "channel" on HD Radio in Pittsburgh and the talk of similar from other teams including the Dallas Cowboys, CBS Radio has announced an innovation.

As of this week, WFAN "The Fan" from New York City, generally considered to be the nation's leading local sports station, is now available on HD channels in Florida markets Orlando, Tampa, and West Palm Beach. Based on the large number of "transplants" from the NYC area in these markets, this looks like a winner. Plus, this starting while the Yankees are in the World Series would be a nice draw among sports fans in Central Florida.

In the Hartford CT area, many fans can pick up WFAN 66 out of NYC, but there are a good number of Patriots, Red Sox, Celtics, and Bruins fans in the Hartford area. In response to that, WTIC-FM is starting Boston's Sports Hub WBZ-FM this week on one of its HD Channels. Great moves by CBS.

These are excellent examples of programming that can serve a niche radio audience. Just what HD Radio needs if it is ever to succeed. However, there are still a large percentage of potential listeners who don't understand what this is all about, and/or who refuse to spend $100+ for an HD Radio in this economy. My suggestion remains that if the radio stations want to get their HD channels off the ground and make them sources of revenue, they should be giving out HD Radios, or at the very least make them available at significant discounts through sponsors. These stations don't get it. A sports fan with $100 to spend on "radio listening" is going to pay for Sirius XM for 6 months and get game broadcasts and channels devoted to each pro sport instead of an HD Radio. But if they get the option of getting an HD Radio with specialized local and/or favorite team sports programming for, say, $20, then HD Radio has a chance.

The TV ratings for pro sports continue to skyrocket this fall. Brett Favre and the Vikings at Green Bay on Sunday wound up as the 2nd most watched regular season NFL telecast for Fox in 15 1/2 seasons of showing the games. The World Series telecasts, also on Fox, were up 46% over last year and the highest viewership since 2004 and the miracle Red Sox. This year's Game 3 was up 57% over the numbers from last year - and keep in mind both seasons had the Phillies representing the National League.

On the NBA side, the season opening doubleheader on TNT last week wound up as the most watched NBA doubleheader of the zeros. Actually, it was the most watched since 1996, and the Celtics win at Cleveland showed a 40% increase compared with the audience for last season's opener.

CBS is probably ready for the college basketball season, now just a month away. Especially with Kentucky vs. North Carolina on December 5th for its first telecast.

MLB Network continues to bring welcome innovations to baseball fans, even after the season is over. This coming Saturday, Nov. 7, at 8 PM ET, MLB Network will televise the Arizona Fall League "Rising Stars" Game including top prospects from several Major League teams. Daron Sutton and Tony Clark will call the game. This gives hardcore fans the chance to see prospects in acdtion from the Angels, Red Sox, Phillies, Cardinals, Braves, White Sox, Cubs, Dodgers, Mets, and others.

Then, on Saturday Nov. 21 at 2:30 PM ET, Victor Rojas will handle play-by-play of the League's championship game from Scottsdale.

Also this Saturday (Nov. 7), Hofstra University will hold a dinner and ceremony for the first inductees into the Hofstra Radio Hall of Fame in celebration of 50 years of radio broadcasting at the school.

Among the inductees are Ed Ingles, nationally known in addition to his 24 years as Sports Director of WCBS Radio, as well as Todd Ant, who has worked in the NYC market for more than 25 years with WCBS and 1010 WINS. Ant is currently with ABC Sports Radio Network. Congrats to both.

While injuries have taken their toll on many players, it's rate that it happens to a broadcaster. Unfortunately, just as it cut short his playing career, the back problems that plagued Bill Walton last season with ESPN and ABC have forced Walton to retire from the microphone after 7 years with the networks. Walton worked extremely hard over the years to become a better broadcaster, and it showed.

In Atlanta, WGCL-TV has formed a "partnership" for its sports reporting, rather than cutting back on sports like some other TV stations around the country. WQXI 79 The Zone sports radio will now provide on air content for the CBS TV affiliate, including the SEC Wrap-Up Show and some surrounding NFL coverage.

AUSTIN: Sports radio comes to the FM dial, and it will include a lot of local programming. 104.9 "The Horn" will be talking a lot of Texas Longhorn sports (It took me a while to figure that name out, too!), including Erin Hogan's morning show. The station actually moves over from 1530 AM which will remain ESPN Radio. Although 1530 will simulcast the local programming in the early going, the word is that 1530 will carry ESPN Radio national programming and give the Austin market both local and national sports coverage. Locals welcome the move because of the improved signal on the FM side compared with 1530. I welcome it because it gives sports fans the local or national sports option.

NEW YORK: WOR 710 will continue as the flagship station for Rutgers University football and basketball. The relationship, which began in 1992 with football, has just been extended between the University and the station through the 2013-14 season.

BATON ROUGE: Ricky Blanton has been named as analyst for the LSU Sports Radio Network's home basketball broadcasts starting this season. He will join Jim Hawthorne and Kevin Ford starting on November 13th. Blanton was voted onto the school's "All-Century Team" announced earlier this year.

The college football regional and national schedule for the coming week, with times Eastern:



Thursday, Nov. 5
7:30: Virginia Tech at East Carolina, ESPN

Friday, Nov. 6
8:00: Boise St. at Louisiana Tech, ESPN2

Saturday, Nov. 7
12:00: Purdue at Michigan, BTN
12:00: Illinois at Minnesota, BTN (atl.)
12:00: Western Michigan at Michigan St., BTN (alt.)
12:00: Wisconsin at Indiana, BTN (alt.)
12:00: Northwestern at Iowa, ESPN
12:00: Syracuse at Pittsburgh, ESPNU
12:30: Kansas at Kansas St., Versus
3:30: Ohio St. at Penn St., ABC
3:30: LSU at Alabama, CBS
3:30: Army at Air Force, CBS College
3:30: Wake Forest at Georgia Tech, ESPN2
3:30: Duke at North Carolina, ESPNU
4:00: Texas Christian at San Diego St., Versus
7:00: Memphis at Tennessee, ESPNU
7:15: Vanderbilt at Florida, ESPN2
7:45: Florida St. at Clemson, ESPN
8:00: Connecticut at Cincinnati, ABC (tentative, to be finalized Wednesday)
10:30: Fresno St. at Idaho, ESPNU

Sunday, Nov. 8
8:15: Nevada at San Jose St., ESPN

Wednesday, August 5, 2009

Sports Media Report - August 5th update

The past week brought us still another indication that the multi-millions of dollars spent for pro sports broadcast rights fees will be dropping at every opportunity.CBS-TV is already recognizing that its telecast of the Super Bowl in February is not as likely to command the usual amount of spots at more than $2,000,000 per. The network is reportedly offering packages to potential advertisers with additional factors determining the price of a Super Bowl participation which did not exist before. The more challenging it becomes to sell the spots, and the lower the revenue generated, the less likely the networks will fall all over each other with millions of dollars when the next package is negotiated.

What also makes this interesting is that one of the criteria for Super Bowl advertisers reportedly being considered is the placement within the telecast. This could lead to a form of an advertisers' fantasy league. Most of us could understand that an advertiser might have to pay more to be seen during the 4th quarter of a close game. But we never know.

The participating teams may or may not be from big markets. The game could become one sided by halftime. Or, it could be a huge draw and be close until the end. CBS and advertisers could wind up in a costly game of speculation as to the degree of success based on an advertiser's placement. I'll take the under.

The NBA schedule was released on Tuesday, and this year all at once. Within hours, we had telecasts announced by ESPN, TNT, and NBA-TV. This is actually something new from the NBA.

In the past, the league was good at milking the schedule announcements over the course of a week or two. I find this "everything at once" to be too much too soon.During this tough economy, the NBA needs to keep itself in the news to keep fan interest going. The schedule is, obviously, a story which creates anticipation for the key matchups and gets fans excited for the coming season. Way different from the big money contracts, player squabbles, rumors, and sometimes incidents which become news stories.

In the past, the league would announce some key matchups to start. Over the course of a few days, the teams would start announcing their schedules. Then, over the next couple of weeks, the networks such as TNT, ESPN, and ABC would announce some of their national telecasts.

These would serve as ways to build anticipation. But now, we got all of that within a few hours on the same day. Good to know, but in a way this takes some of the fun out of hearing about the best matchups over the next couple of weeks. Many draft choices and free agents have been signed. There are not expected to be very many major NBA stories over the next few weeks. Training camps don't open for 2 more months. Yet, the league seems to have overlooked the additional marketing exposure with the "all at once" announcements.

TNT announced 53 regular season NBA telecasts. The joke had been that TNT would save time and announce the Cavaliers' schedule. It is obvious that with Lebron James and Shaq on the same team, it won't be hard to see the Cavs on the tube. Sure enough, they are already scheduled for 10 appearances on TNT alone. The network promises 22 Thursday night doubleheaders for the coming season, including Thanksgiving. For the first time ever, TNT even plans a doubleheader on New Year's Eve. They also plan 3 telecasts on MLK Day.

ESPN coverage begins on opening night, Weds. Oct. 28th in the West, with New Orleans at San Antonio and then Utah at Denver. ESPN and ABC will combine for 16 telecasts with the Lakers and Celtics, with 15 Cavaliers telecasts already scheduled. (Yes - when combined with TNT, it means that 25 Cavs games (nearly one-third) are already scheduled for national TV, and that does not include NBA-TV.)

ABC and ESPN give us the Christmas present of 5 live games, including a Lakers vs. Cavs matchup. ABC plans 5 Sunday doubleheaders, and has 2 matchups of Cleveland vs. Orlando on its schedule.

PHOENIX: The competition for U. of Arizona football this season may be bigger among the TV people than the Pac-10 race. Wildcats games not chosen by a network will be shown in Phoenix on KGUN Channel 9 and KWBA 58 will carry the Spanish version on digital 58.2. This deal also includes a Prescott based station. This includes the season opener on Sept. 5 vs. Central Michigan, and at least one other game. ABC/ESPN already has 2 games selected for regional coverage, with the remainder to be seen via Fox Sports Arizona's Pac-10 package, as well as on Versus.

CINCINNATI: The surprising first half better than expected start of the Reds will pay big dividends for WLW 700. The long time Reds flagship station shot up from 5th to 1st at night during the recent spring ratings period, while the station finished a solid number one overall. Even as the Reds slump out of contention, the station just might keep up their strong numbers.

St. LOUIS: The sports talk race in St. Louis radio is already as interesting as the National League Central this season. Newcomer WXOS 101.1, which debuted as a sports talker on New Year's, is already ahead of KFNS 590 and KSLG 1380 in mornings, middays, and afternoons. KFNS, which broadcasts the Cardinals and features extensive related programming, has gained on KSLG compared to previous ratings books, which is not surprising given the Cardinals' great season thus far. Significantly, the combined audience ratings for the 3 sports stations show that the sports radio audience in the St. Louis market has more than doubled over the past year.

DALLAS: ESPN 103.3 has added Ian Fitzsimmons to its afternoon drive "Galloway & Company" show as of this week. Fitz will also host pre and post-game programming on Cowboys game days. As it goes in radio, this move happened rather quickly. Fact is that Fitzsimmons was still on the air at WJOX in Birmingham as recently as last Wednesday (7/29) and had to leave without saying farewell to his audience there.

BALTIMORE: WJZ-FM The Fan rose to third place in men 25-54 in the recent ratings period. The station, which started last fall, saw its afternoon show with Scott Garceau and Anita Marks finish first among 25-54 men. This while the other Baltimore sports talkers, WNST, WJZ-AM, and WVIE, all failed to crack the top 25 stations overall.

WASHINGTON D.C.: The NHL Capitals and WFED-AM have agreed to a multi-year deal, and Steve Kolbe continues as play-by-play voice. Over at WTEM 980, Tony Kornheiser returns to WTEM after several years. Starting the day after Labor Day (Sept. 8) Tony will handle a late morning shift, most likely leading into "The Sports Fix" with Thom Loverro and Kevin Sheehan.

JACKSONVILLE: Looks like tough sledding for XL Sports, which left the 105.3 FM frequency due to an expired contract on July 31st. The station continues on 1010 AM, on 1010XL.com, and for those in the northern part of the market and in the southeastern tip of Georgia on 92.5 FM. The "old" frequency replaced the sports talk with other talk programming.

NASHVILLE: Middle Tennessee State University has a new radio home just in time for the coming football season. WNSR 560 will be the flagship station for both football and basketball, including its simulcast to Bowling Green KY on WNTC 103.9. This after WNFN 106.7 dropped its ESPN programming in favor of music last week. In Murfreesboro, where the school is located, the games will be heard on WGNS 1450 AM along with 100.5 and 101.9 FM. Or, to keep it simple, if you are in Murphfreesboro during a MTSU football or basketball game, just turn on the radio.

Tuesday, June 2, 2009

Sports Media Report - June 2nd update.......

Some very nice innovation from a radio station? Believe it or not, it is taking place this baseball season courtesy of Richmond VA Sports Radio 910.

The sports station wants to compete for the baseball audience at night and on weekends, and the possibilities are endless since other stations in the market carry the Baltimore Orioles and Washington Nationals broadcasts. Neither team is having anything close to a compelling season once again, even if this offers listeners a game from each league most nights.

Fortunately, radio rights are not as ridiculous as TV (where teams literally more than 100 miles away are blacked out under certain circumstances) and a market without an MLB team such aa Richmond has choices.

Before the season, the station encouraged fans to vote on which (remaining) team to carry. Even after an extended voting period, the Atlanta Braves and Boston Red Sox were too close to call. So the station decided to please the vast majority and acquired the rights to BOTH teams games.

On days when the Braves and Red Sox play at different times (such as one during the afternoon and the other at night), the market can choose among 4 live MLB broadcasts locally.

Better yet, 910 AM has taken the vote one step further. When the Red Sox and Braves play at the same time, listeners can vote before hand via the station's web site. As of late May, the Red Sox games had "won" the majority of conflicts and their games have aired.

What a great idea!

In other "non-MLB" city radio news, the Dodgers games are now back on a local Las Vegas station for the rest of this season and all of 2010, complete with a 10 minute pre and post-game show. KBET 790 will air the games in celebration of changing to a sports radio format. Until last Friday when the broadcasts started, KWWN 1100 was airing one Dodgers game per week, but that ends now that another station has taken over all of the games.

Speaking of great ideas, MLB Network continues to impress and improve since its January debut. The Network plans to televise the baseball amateur draft next week (Tuesday June 9 starting at 6:00 PM ET) and even had it moved to start later in the day than ever before to reach a potentially larger audience. That's a first round decision in more ways than one.

The Network also picked up points again last Thursday night. Since they couldn't show the Dodgers vs. Cubs game in Los Angeles or Chicago (which was thankfully televised locally in both markets), MLB Network showed the Detroit at Baltimore game from the Orioles feed in both of those markets. This made a lot of sense since National League fans in both markets would be watching the Dodgers vs. Cubs anyway. This gave White Sox and Angels fans (and the White Sox were idle that night) the opportunity to watch an American League game. This is the second time I know for sure that MLB Network picked up a "back-up" game feed so that all markets could have live baseball.

Sports Business Journal compiled data about the increase and decrease in the local baseball on TV audience into the later part of May. It showed the top 10 teams in terms of increased local TV ratings thus far this season are (in alphabetical order) the Chicago White Sox, Kansas City Royals, L A Dodgers, N Y Mets, Milwaukee Brewers, Phillies, San Francisco Giants, Tampa Bay Rays, Texas Rangers, and Washington Nationals.

Of the "2 team" markets, only Chicago showed viewer increases for both teams, although the White Sox have the bigger increase thus far. In New York City, the Mets are up and Yankees viewership is down, in Los Angeles the Dodgers are up but the Angels have dropped, and in San Francisco the Giants are up with the A's significantly down from last year.

It will be interesting to see how ABC-TV does with the NBA Finals. TNT and ESPN are each coming off ratings success with their respective Conference Finals series telecasts. Yet many fear that ABC-TV will lose out because they didn't get the Cleveland and LeBron James vs. Kobe and Lakers marquee matchup.

On the NHL side, the ratings were good for NBC-TV's first 2 telecasts of the Stanley Cup Finals this past weekend. Never mind that after off days between games even since the start of the opening round, the network forced back-to-back nights to start the championship series.

Sorry, but I can't picture a Pete Rozelle (I know he is long gone - just making the point) or David Stern allowing their leagues to compromise like that. NBC-TV supposedly did this to not lose interest by waiting until this coming weekend to start - and protecting the scheduled starting time for the "new" Tonight show this week.

On the NFL side, Fox-TV Sports has dropped Brian Baldinger as one of its game analysts after 10+ seasons. Former safety John Lynch has been added, but nothing yet about which play-by-play voice he will be paired with to start the season.

SEATTLE: All the hype for months about KIRO 710 going all sports in April and having the Mariners and Seahawks broadcasts. Plus the former news-talk format moving over to KIRO-FM only. Even with a relatively good start by the Mariners, the sports station has come in 17th in the most recent ratings, starting below long time sports radio KJR. The news-talk format switched to the FM side dropped significantly overall and didn't fare much better than the AM station did.

PHILADELPHIA: After mainstay Howard Eskin's ratings continue to drop on WIP 610, Eskin now has a co-host. Rob Ellis started working with Eskin last week, the first time since 2002 that Eskin has not hosted solo. The reason? Mike Missanelli on ESPN Radio 950 has passed him up. By the way, Missanelli was Eskin's previous "partner" on WIP from 1999 into 2002. The Ellis stint has not been made permanent, but I think it's safe to say the ratings will decide that battle.

DALLAS: What pitcher gave up Barry Bonds' historic 756th homerun? I'll save you the time. It was Mike Bacsik. You are now wondering what this has to do with the Dallas sports media. It seems that Bacsik is looking to make sports headlines in a more positive way for himself. Not signed by a Major League team for this season, Bacsik started last week as a producer of Norm Hitzges' midday show on KTCK The Ticket in Dallas. Looks as though Bacsik will benefit more in the long run from that historic homerun than Bonds ever will.

DES MOINES: Following up from last week and the story that Marty Tirrell was scheduled to begin a sports talk show broadcasting from an auto dealer on 1700 AM. It didn't happen - at least not yet. It's not because of so many auto dealers closing up shop around the country. It is because of the non-compete clause in his contract that KXNO-AM, which fired him a few weeks ago, is trying to enforce.

This could keep Tirrell off the air until September. I could understand this being a concern if Marty had left KXNO to go elsewhere. But KXNO fired him due to the profanity laced argument that leaked onto the air. KXNO is a Clearance Channel station. While the parent company is fighting against paying musicians for performing rights on the music they have played for years and made millions from, they fight to keep someone off the air they fired.

SAN DIEGO: Even though there is some question about Compass Media Networks' plan to broadcast some NFL games for the coming season, Compass has hired Lee "Hacksaw" Hamilton as one of its play-by-play voices. ESPN 800 San Diego is among the stations lined up to carry the broadcasts. This would put Hamilton back on in San Diego where he handled local sports talk for more than 20 years.

JACKSONVILLE: Those of us who have worked for radio stations within the past 40 years will believe this story, but it keeps happening. Even if you can afford a vacation these days, be careful.

After 13 years at WOKV 690, Cole Pepper returned from a 10 day trip to Hawaii to learn that his position as Sports Director was eliminated.

The kicker is that trip to Hawaii was sponsored by the station and included some advertisers and listeners.

Wish I could say I am surprised at this story. But then I thought back to the time in the late 70's when I learned that a news reporter with another station was let go the day before and was about to be hired by the same station I was working for. Fine and dandy, except that the guy had been on a week long camping trip without phone contact (years before cell phones). Several of us knew what was up before he was reached at home after his trip and told to come into a different company's radio station to work the next day.

Ft. MYERS/NAPLES: 770 ESPN Radio continues to crush 1200 AM Fox Sports, which showed up with overall ratings less than 0.5, yet has yet to indicate it will change format.

GRAND RAPIDS: "The ball" is rolling from the AM to the FM dial as of this week. WBBL moved from 1340 AM to 107.3 FM, and will continue to carry the Pistons, Red Wings, and most Michigan State football and basketball games. The station is also picking up non-conflicting Westwood One broadcasts. "The ball" has been on the air since 1994. At least it didn't get bounced.

LIMA, OH: Another AM to FM move for sports, although this one is for much improved signal coverage. ESPN Radio 940 AM has just moved (as of Monday June 1) to 93.1. The station will continue to carry the Indians, Browns, and Cavaliers play-by-play, as well as Notre Dame football. 940 AM has become an oldies station. While the change makes sense due to what were signal problems, the irony is that an FM station goes talk while an AM station adds music.