Friday, December 10, 2021

Football Ratings Heading For A Big Score

Last weekend's SEC Championship Game telecast between Alabama and Georgia proved to be huge for CBS and its stations. With a peak of nearly 18 million viewers, this telecast became the highest rated conference championship telecast (any conference or network) since 2018. 


Overall college football season ratings were also good for CBS. The network finishes with the highest average viewers amount of any for college football. This becomes even more impressive when you factor in that ESPN and Fox share the highly rated Big 10 Conference package. For example, the impressive Alabama vs. Georgia numbers were slightly below last month's Michigan vs. Ohio State (regular season) showdown on Fox.


Adding to this is the consideration that the Michigan vs. Ohio State telecast was in the early window (Noon ET start), whereas the SEC Championship game was leading in to prime time in the Eastern Time zone. Because of this, the Big 10 Conference stands to do very well during 2022. Their deal with both Fox and ESPN expire at the end of the 2022 season. Could be quite the bidding war, especially if the Conference is willing to add a possible third TV partner.


On the NFL side, it appears that the surge by the New England Patriots is paying off in the TV ratings. The October Sunday Night Football game on NBC with the Patriots facing Tom Brady and the Bucs was among SNF's top three telecasts ever. Their recent Monday Night Football game vs. Buffalo wound up as the most watched MNF Week 13 telecast since 2013. This comes after Patriots ratings were reportedly down by more than 20% during the 2020 season. For this season, overall NFL telecast ratings are up more than 7% over last year.

 

Joe Davis and Kurt Warner will be calling the Saturday Dec. 18th  Las Vegas vs. Cleveland telecast and the Christmas Day Indianapolis vs. Arizona telecast, both of which will be only on NFL Network and in the local markets.


TNT should be getting concerned about disappointing ratings for its NHL telecasts over the first 1/3 of the regular season. The numbers are down significantly from what NBCSN had been doing for previous "comparable" telecasts. It's looking much better for ESPN's telecasts. 


PHOENIX: Baseball fans know the name Garigiola. Chris Garigiola, the grandson of NBC baseball voice Joe Garigiola and son of former Diamondbacks GM Joe Jr., has been named to host the pre-game and post-game shows on the Diamondbacks Radio Network. Chris had most recently been calling minor league games, such as Pensacola, the AA affiliate of the Marlins.



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