Thursday, June 15, 2017

How The Games Impact The Ratings

The fans were definitely interested in the NBA Finals between Golden State and Cleveland, evidenced by the highest rated Finals series since Michael Jordan's last time there back in 1998.

Coincidentally, the NHL season ended the night before (6/11) with Pittsburgh winning in Game 6, which was, understandably, the highest rated Stanley Cup Finals telecast. It still hurt the NHL that all of its biggest market teams were long gone. Even though this year's Finals were up roughly 19% over last year's (which Pittsburgh also won), the fact remains that on Sunday night Celebrity Family Feud on ABC had more total viewers, whereas the NBA finale easily won the night's total national viewing.

BOSTON: The sports radio competition remains tight through the just released May Nielsen ratings. WEEI-FM is the #7 most listened to station overall as the Red Sox flagship, while rival WBZ-FM Sports Hub came in just behind at #8. To show how close these stations are in audience, WBZ-FM Sports Hub finished #1 between 7 PM and Midnight, which most of the Red Sox games are being played, with WEEI-FM at #3 at night.

NEW YORK: Baseball makes the difference in the May ratings with WFAN holding steady vs. the April ratings book but finishing #1 at night as Yankees flagship. WOR-AM, the Mets flagship, has now risen .7 since the March ratings to what is its largest audience share since fall of 2010.

PHILADELPHIA: WIP-FM has jumped up .7 of a ratings point for the second consecutive ratings period which amounts to an overall audience increase of more than 25% during that time. Now the #6 most listened to station, this is WIP's best share since late 2013, when it was airing Eagles broadcasts. At the same time, WPEN-FM held steady and is #19 in the market.

DALLAS: KTCK The Ticket has increased its margin to more than 33% higher overall than KRLD-FM The Fan with a .4 increase for May. This is even though The Fan is the Rangers flagship station.

PITTSBURGH: The sports impact is felt in the May ratings book, as WXDX, the alternative music station which airs the Stanley Cup champion Penguins, finished #1 at night and rose one full ratings point from April. KDKA-FM The Fan, also the flagship station for the Pirates, showed a full ratings point increase over the month.

CLEVELAND: Similar to Pittsburgh, where Indians flagship WTAM is a dominant #1 at night, while WMMS (a rock station) went up to #4 at night with its Cavaliers broadcasts.

HOUSTON: It's likely that won't know the real story for some time, but Lance Zierlein is officially "leaving" the KBME morning show, which he has been co-hosting with Matt Thomas, "later this year". Zierlein has been doing outside work as an NFL draft analyst but not with any other radio or TV stations. We will have a better idea of whose decision this really was by which announcement comes first between a new gig for Zierlein or a new host or co-host for KBME's morning show.

Sports radio in Houston continues to lag behind most other top markets, as KBME came in at #23 overall, which is higher than the other two sports stations. Although Josh Innes' afternoon show remains the highest rated show on the station, it actually trails Rich Lord, Sean Pendergast, and Ted Johnson on KILT.

After months of having the AT&T Logo as a part of the Astros and Rockets Root Sports telecasts, the network will make it official and become AT&T SportsNet Houston next month. With the Denver and Pittsburgh systems having made this change, it will leave only the Seattle system using the Root Sports name.

LOS ANGELES: Sports radio stations continue to struggle even with baseball season in full swing, as both again came in at less than 1.0 rating. Even with the Dodgers broadcasts, KLAC 570 came in #17 at night. And KLAC edged out KSPN, which shares Angels broadcasts with even lower rated KLAA, for overall audience.

Meanwhile, NFL Network has announced that it will again air every exhibition game this August, including 16 live game telecasts:

(All Times Eastern)
Week 1
Wednesday, August 9
7:30 PM – Houston Texans vs. Carolina Panthers
Thursday, August 10
8:00 PM – Denver Broncos vs. Chicago Bears
Friday, August 11
7:00 PM – Pittsburgh Steelers vs. New York Giants
10:00 PM – San Francisco 49ers vs. Kansas City Chiefs (joined live in progress)
Saturday, August 12
9:00 PM – Dallas Cowboys vs. Los Angeles Rams
Sunday, August 13
1:30 PM – Detroit Lions vs. Indianapolis Colts
8:00 PM – Seattle Seahawks vs. Los Angeles Chargers

Week 2
Friday, August 18
10:00 PM – Minnesota Vikings vs. Seattle Seahawks
Saturday, August 19
3:00 PM – Carolina Panthers vs. Tennessee Titans
7:00 PM – Indianapolis Colts vs. Dallas Cowboys
10:00 PM – Denver Broncos vs. San Francisco 49ers
Sunday, August 20
4:00 PM – Atlanta Falcons vs. Pittsburgh Steelers
8:00 PM – New Orleans Saints vs. Los Angeles Chargers

Week 3
Thursday, August 24
7:00 PM – Miami Dolphins vs. Philadelphia Eagles

Week 4
Thursday, August 31
7:00 PM – Philadelphia Eagles vs. New York Jets 
10:00 PM – Seattle Seahawks vs. Oakland Raiders

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